“W!LD” is on the Horizon
From Ambition to Authenticity: Russ is Tapped In
Russ has always been the kind of artist who says exactly what he means—and delivers his truth to a self-made beat that makes you pay attention. Known for his independent grind, sharp pen, and a fanbase that runs deep, the new singles leading up to his upcoming album “W!LD” are honest, vulnerable and more creative than ever. Russ has even been sharing his thoughts on the meaning behind some of the songs and the album as a whole.
Now, as Russ prepares to hit the road this summer on tour with Big Sean—a pairing that makes perfect sense for two artists who have each carved their own legendary lanes—he’s stepping into his most fully-formed version yet. The album is already generating buzz with singles featuring soulful hooks and layered production.
Known early in his career for his hyper-independence and relentless self-sufficiency, Russ built his empire on doing it all himself. From making beats to writing, he’s become a world-renowned artist, selling out arenas in Egypt and Japan. His self-help books, “It’s All in Your Head” and “Get Out of Your Own Way,” prove that Russ doesn’t just talk about healing, he does the work.
“I don’t got fans, I got believers.”
Another testament to his growth is his relationship with Jonica Keating. It’s obvious that his personal growth has made space for real, grounded love. Behind the scenes, she’s been quietly and confidently holding space in Russ’ world—and it shows. This is the first time Russ has ever gone public with a relationship, and you can hear the happiness spilling into his music. From the little we’ve seen on social media, the relationship feels authentic and intentional, not performative.
Stay tuned for Russ’ new album “W!LD,” and here’s a peek at the project so far:
Hot tip: Russ fans should also keep an eye out for Palermo, Russ’s upcoming haircare brand, set to launch in 2025.